Beyond Hourly: Designing & Pricing Coaching Packages That Sell
Stop trading time directly for money. Well-structured coaching packages offer predictable income for you and clearer outcomes for your clients. This guide helps you design and price packages that reflect your true value.
What's Included
- Value-based pricing principles
- Package component ideas
- Market research techniques
- Tiered pricing structure template
- Package design worksheet
Section 1: Focus on the Transformation, Not Just Time
Clients invest in results and transformation, not just your time. Shift your mindset from selling hours to selling solutions and outcomes.
- What specific problem do you solve for your ideal client?
- What tangible results or transformation can they expect from completing your coaching package?
- Focus your package descriptions on these outcomes.
Section 2: What's Inside? Essential Package Components
Think beyond just the number of sessions. What else provides value?
- Number & Length of Sessions: Define the core coaching interactions.
- Support Between Sessions: Specify the level (e.g., email support, messaging via MCB Hub within 24hrs).
- Included Resources: Workbooks, templates (like those here!), video trainings, assessments.
- Access Duration: Is it a fixed period (e.g., 3 months) or number of sessions?
- Bonuses: Early bird specials, supplementary guides, community access?
Section 3: Pricing for Value (Not Just Your Time)
Your price should reflect the value of the transformation you provide, not just your hourly rate.
- Calculate Your Costs: Factor in business expenses, software (like MyCoachBoard!), insurance, taxes, desired income.
- Research Market Rates: Understand what similar coaches charge, but don't let it dictate your price if your value is higher.
- Quantify the Client's ROI: What is achieving their goal worth to the client (e.g., new job salary, health improvements, relationship saved)? Price based on that value.
- Avoid Undercharging: Confidence in your value allows you to charge appropriately.
Section 4: Creating Tiers (Optional but Recommended)
Offering 2-3 package tiers caters to different client needs and budgets.
- Good (Basic Tier): Core offering, essential support.
- Better (Mid Tier - Often Most Popular): More sessions, additional support or resources.
- Best (Premium Tier): Highest level of access, most support, premium resources, potentially longer duration.
Section 5: Presenting Your Packages Professionally
Clarity is key. Ensure potential clients easily understand what's included and the investment.
- Clear Naming: Give packages descriptive, benefit-oriented names.
- Detailed Descriptions: Clearly list all components and the outcomes for each tier.
- Showcase Visually: Use your website or your MyCoachBoard Customizable Profile Page to present packages attractively.
- Clear Call to Action: Make it easy for clients to purchase or book a call to discuss.
Worksheet: Design Your Coaching Package
Package Name Idea:
[Your brainstorming space]
Ideal Client for This Package:
[Your brainstorming space]
Primary Outcome/Transformation Delivered:
[Your brainstorming space]
Package Components (List all included items):
[Your brainstorming space]
Duration/Number of Sessions:
[Your brainstorming space]
Value-Based Price Point:
[Your brainstorming space]
(Repeat worksheet for additional tiers/packages)
Conclusion: Designing thoughtful packages elevates your brand and business. Implement them seamlessly using MyCoachBoard Payments to handle invoicing and subscriptions effortlessly.
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